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advertisement with a photo of three cows looking at the camera with the title even the cows game in Texas

In 2005, the Texas Film Commission started promoting and incentivizing video game development in Texas, primarily focusing on game company relocation across the country. Part of the marketing strategy was to cast a wide net, both nationally and internationally, and advertise Texas' new financial incentives in a fun and memorable way. Playing off of Texas stereotypes and game-specific vocabulary, I created a clever ad, letting everyone know that people—and cows—game in Texas (MMO stands for Massively Multiplayer Online game).

Edge Magazine is an international multi-format video game publication published in the United Kingdom.