Production Incentives Promotional Mailer

top view of a pecan pie with the words production in Texas just got sweeter

The Texas Film Commission needed a promotional piece to advertise financial incentives for attracting film, television, and video game projects to the state. Die cut into the shape of a whole pecan pie, the printed piece aimed to create a fun and unique mailer promoting the sweeter side of Texas. To maintain tradition and integrity, we felt it was essential to purchase a pie from a local bakery and stage the shoot in our office. The pie withstood a demanding shoot, and we were happy to enjoy a slice after wrapping.

Pecan Pie Recipe

  • 1/2 cup sugar

  • 3 tablespoons all-purpose flour

  • 1 cup light corn syrup

  • 1 cup dark corn syrup

  • 3 eggs

  • 1 teaspoon white vinegar

  • 1/2 teaspoon vanilla extract

  • 1 cup chopped pecans

  • Pastry for single-crust pie (9 inches)

In a large bowl, whisk the sugar, flour, corn syrups, eggs, vinegar and vanilla until smooth. Stir in pecans. Pour into pastry shell. Cover edges with foil. Bake at 350° for 35 minutes. Remove foil; bake 25-30 minutes longer or until a knife inserted near the center comes out clean. Cool on a wire rack.